Ari Herstand is an LA-based singer-songwriter, blogger, and actor.  He graduated with a degree in music business from McNally Smith College of Music in Saint Paul, Minnesota.  After conquering the Twin Cities scene, Herstand moved to California and made his name there.  In this book, Ari shares his first-hand experience. He breaks down booking, touring, planning a release, recording, crowdfunding, and just about anything else you’d want to know.  He also demystifies Performan

I recently read Show Your Work! by Austin Kleon.  Austin is a writer who uses drawings, photos, and blackout poetry to illustrate his points.  Each chapter is a lesson on self-promotion.  Not only are the tips good, but it’s stuffed with helpful images.  I recommend it for creatives with no idea what to do after hitting “Publish.” My big take away is the importance of community and relationships.  The obvious but not so obvious fact is that we’re dealing with people when we s